Bio Individuality ™

There’s no one-size-fits-all diet.  No one diet or lifestyle works for everyone, and one person’s food can be another person’s poison.  We are all different, so diets have to be personally tailored.

Primary Food ™

Food changes everything.  Food will affect your health, fitness, gene expression, mood and behaviour.  Although quality of the food is critical for us, but we also see sometimes people whose eating the best food is not the healthiest. Primary food is nourishment thay does not appear on your plate such as : exercise, career, relationship and spituality. I believe secondary food do not come close to giving us joy, meaning and fulfilment that primary food provide.

The 90/10 Diet (Integrative Nutrition Diet) ™

The Integrative Nutrition Diet, created by IIN’s founder and director, Joshua Rosenthal, MScEd, promotes eating healthy foods most of the time (90% of the time) and eating less healthy foods on occasion (10% of the time).